Why Email WITH Social Media?
To get your message across, read and responded to is the goal of all marketers. And, research has shown that using an integrated channel approach yields the best results towards reaching this goal....
View ArticleSOPA and PIPA
I’m sure you haven’t missed the news of the massive protest by Google, Wikipedia, even WordPress and others who have gone dark today to protest the Senate’s Protect IP Act and the House’s Stop Online...
View ArticleHow Blogging Can Help You Grow Your Business
Well, as you know I’m an avid blogger. I love blogging and have been blogging since 2004. I believe that if you put out good quality and relevant content, a few things will happen: 1) You’ll...
View ArticleAMEX Continues to Support SMB Marketing Efforts
If you’re a follower of this blog, you know that I really love the fact that American Express(AMEX) has so creatively embraced the SMB market-place with a myriad of direct and social media marketing...
View ArticleSMB’s Using More Online Channels to Market Themselves
As the SMB market sector continues to grow, it is becoming increasingly evident that these businesses are really getting creative about marketing themselves. Since most SMB Executives wear many...
View ArticleEmail Marketing and Happy Hour
What do email marketing and Happy Hour have in common? True engagement and relationship building! In a world filled with an increasing number of metaphors, I think this one really rings true. Think...
View ArticleEmail Marketing Can Help you be Liked
If you are like many businesses, you are trying to build your presence and level of engagement within your chosen social media channels. It is interesting to see the evolution of all sizes of business...
View ArticleEmail Marketing = Social Network?
I came across a fabulous article from Econsultancy today entitled: “Email: the Forgotten Social Network.” I’ve always felt that the email channel was a feeder to or promoter of traditional (did I just...
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