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Why Email WITH Social Media?

To get your message across, read and responded to is the goal of all marketers.  And, research has shown that using an integrated channel approach yields the best results towards reaching this goal....

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SOPA and PIPA

I’m sure you haven’t missed the news of the massive protest by Google, Wikipedia, even WordPress and others who have gone dark today to protest the Senate’s Protect IP Act and the House’s Stop Online...

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How Blogging Can Help You Grow Your Business

Well, as you know I’m an avid blogger.  I love blogging and have been blogging since  2004.  I believe that if you put out good quality and relevant content, a few things will happen: 1) You’ll...

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AMEX Continues to Support SMB Marketing Efforts

If you’re a follower of this blog, you know that I really love the fact that American Express(AMEX) has so creatively embraced the SMB market-place with a myriad of direct and social media marketing...

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SMB’s Using More Online Channels to Market Themselves

As the SMB market sector continues to grow, it is becoming increasingly evident that these businesses are really getting creative about marketing themselves.  Since most SMB Executives wear many...

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Email Marketing and Happy Hour

What do email marketing and Happy Hour have in common?  True engagement and relationship building! In a world filled with an increasing number of metaphors, I think this one really rings true.  Think...

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Email Marketing Can Help you be Liked

If you are like many businesses, you are trying to build your presence and level of engagement within your chosen social media channels.  It is interesting to see the evolution of all sizes of business...

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Email Marketing = Social Network?

I came across a fabulous article from Econsultancy today entitled: “Email: the Forgotten Social Network.”  I’ve always felt that the email channel was a feeder to or promoter of traditional (did I just...

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